How to Convert More Visitors Into Members


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home | Converting Members

How to Convert More Visitors Into Members

Getting a lot of traffic to your site is one thing, converting more of those visitors into members is another. Here are some tips and tactics to help boost your membership levels as well as how to keep them on board.

Case Study: Comparing Two Membership Site Launches

The irony was too much to ignore. I had two site owners email me literally within minutes of each other. Both had just launched their new membership websites. One was thankful for a successful launch and the other was wondering how he could have made his better. Here's a look at a comparison between the two (done with their permission) . . . keep reading

How to track advertising effectiveness for your membership site

If you pay for advertising for your membership site, its a good idea to track the results. Whether you are paying for an ad in a magazine or using pay per click such as Google adwords, it helps to confirm that you are getting a good return on your investment. Here's what ever membership site owner should know about it . . . keep reading

Online Tool: Membership Site Retention Rate Calculator
This is a handy tool to keep track of your membership site's retention and "drop rate" of your members. Its a good way to keep track to make sure your site is headed in the right direction with new sign ups . . . keep reading

How to Split Test Your Membership Sites Emails for Dramatic Profit Gains

Here is an online video showing how to do some basic email testing to increase the effectiveness of your membership sites emails. . . . keep reading

Are you losing email sign ups on your membership site because of this?

One of our clients recently ran into this issue during a promotion. They were denying themselves sign ups due to a choice they made. The problem was . . . keep reading

Should You Use Promo / Coupon Codes on Your Site?

Its not uncommon to find boxes on order pages for coupon codes to enter for a discount. Here is something to consider when deciding if its right for you . . . keep reading

How Big of an Email List is Needed to Launch a Membership Site?

To answer your question about how many people on your list is "enough", there are three key elements that I have identified as necessary to getting a person to join my membership site... . . . keep reading

Handy Free Program For Membership Site Owners
A friend of mine recently told me about this simple little program to help with my web sites. I am already hooked. It is a great little time saver and best of all its free . . . keep reading

Repackaging Content As Bonuses
At the recent Membership Site Success Seminar in Boston, I presented all attendees with a surprise bonus. Judging by the feedback at the seminar and the emails thanking me since then, it was very well received. Here are the tools and ways that I went about it . . . keep reading

Ingenious Tactic For Getting More Subscribers

When this tactic was shown to me last year, I still remember thinking "Wow! That's a good one" (and it is!). Here is a simple yet effective tactic for you to consider on your membership site . . . keep reading

Membership Model with Some Excellent Marketing Tips to Learn From

This is probably one of the most unique membership models that I have run across. I decided to do some research because I was impressed with their initial marketing efforts. I saw some exceptional take aways that other membership businesses should be thinking about implementing . . . keep reading

Big Profit Boost for a Young Site

This successful strategy was shared with me. It has helped a young site make some significant gains in profits in a short amount of time

. . . keep reading

Free High Profile Publicity for Your Membership Site

Wouldn't it be nice to find out that large magazines or television shows are looking to interview someone with your expertise? That's not only possible, its 100% free. Talk about great exposure for your membership site! . . . keep reading

How to Create A Viral Movie to Promote Your Membership Site

Here are the steps that one MSO member used to create a viral video movie to promote her site. It has been responsible for adding over 12,000 names to date to her email list. . . . keep reading

Success Tactics for Your Membership Site from Amazon.com
Do you think you could learn a thing or two from Amazon.com's amazing success? You better believe it. They do a tremendous amount of testing and tracking with everything. We couldn't help but notice the various marketing strategies built into their latest offering. These are very applicable to membership sites. These include . . . keep reading

Part 2 of a Successful Launch Strategy

This is the second part in a series outlining how to do a successful launch of a site or a backend product. You'll learn directly from our recent large launch so you can apply it to your own site . . . keep reading

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